What is Greenwashing?

Greenwashing describes the practice of companies promoting their products or services in order to make them seem eco-friendly although on the whole they aren't at all.

h&m greenwashing
An example of Greenwashing is with H&M's recycling campaign where in exchange for a bag of old clothes, they offer a voucher of €5-10 for you to spend on their unsustainable and unethical fast-fashion brand.

Other examples include splashing the words ''natural'' and ''eco-friendly'' all over products although they are damaging to the environment and wrapped in plastic. 


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